Cyberconfusi | Series of explainer videos about cybersecurity for Banco Desio
CONCEPT | ART DIRECTION and ILLUSTRATIONS | ANIMATION
THE PROBLEM
Online security is often communicated in ways that feel too technical, overwhelming, or easy to ignore, making it hard - and boring - for people to truly understand the risks of everyday navigation.
Online security is often communicated in ways that feel too technical, overwhelming, or easy to ignore, making it hard - and boring - for people to truly understand the risks of everyday navigation.
THE APPROACH
I came up with a series of eleven short animated videos built around a nice and very confused mascotte, linked to the concept of Cyberconfused.
A friendly, approachable character to bring a non-expert audience closer to complex concepts, like online security.
I came up with a series of eleven short animated videos built around a nice and very confused mascotte, linked to the concept of Cyberconfused.
A friendly, approachable character to bring a non-expert audience closer to complex concepts, like online security.
Light and playful images and music | Text on screen | Simple words | Mascotte
CLIENT | Banco Desio
MADE FOR | WhiteLab Agency di Claudia Sesana
MADE FOR | WhiteLab Agency di Claudia Sesana